DRS Events activation
About DRS Events

We make the part of the event people remember

Interactive experiences that turn corporate events, trade shows, and brand activations into something guests actually talk about.

100+

Events since 2025

2,200+

Drivers hosted

20K+

Guest interactions

100%

Turnkey

Our story

DRS Events was founded in 2024 by Andrew Woodward, an entrepreneur focused on customer experience who saw a gap in corporate event entertainment.

The problem: events leaned on the same tired options. Photo booths, casino tables, catered food. Nothing that created real excitement or competitive energy.

The fix: bring pro-grade interactive experiences straight to corporate events, trade shows, and brand activations, fully staffed and turnkey.

What sets us apart

Five attractions, not one trick

Apex One for immersive competition, Fast Lane and Reaction Labs for throughput, Drop Zone for prizes, Shutter Speed for documentation. You pick the right tool for the goal.

Turnkey operation

We handle everything: staff, power, setup, teardown. You get the entertainment without the headache.

Pro-grade equipment

A commercial full-motion simulator with the same force feedback and physics pros train on, plus competitive arenas with real-time scoring and leaderboards.

Results, not just fun

Lead capture, booth traffic, and team morale. Every event includes leaderboard data and optional lead-capture integration.

The team

Andrew Woodward, Founder and CEO of DRS Events

Andrew Woodward, Founder & CEO

"I've spent my career building businesses around one belief: customer experience is the only sustainable advantage. When the experience is exceptional, people return, they refer, and they trust you with bigger opportunities.

I studied Economics at Penn State and bring a strong computer-science background to how I operate, from systems and process to measurement and performance. Outside of work I'm a lifelong motorsports fan and an audio enthusiast, which shows up in the detail and presentation we aim for.

My goal is simple: create experiences people remember, run with the professionalism that earns repeat business."

Sales & Partnerships: Andrew Harris

15+ years in B2B event services and corporate sales.

Trusted by

Organizations across Colorado for corporate events, brand activations, and community celebrations.

Ferrari of Denver
Neiman Marcus
BMW CCA
Total Wine
Schomp BMW
Saunders Construction
Betteridge Jewelers
H. Moser & Cie
Paradigm Electronics
QXO
French-American Chamber of Commerce
National Jewish Health
Friends of the Longmont Library
Denver Metro Fire Department
Nationwide Productions
Adams Polishes

Ready to plan your next event?

Tell us about your corporate event, trade show, or brand activation.