The crowd, every time
Trade shows, corporate events, and brand activations across Colorado. See how organizations put DRS Events to work.
Brand ActivationAspen Watch Week
F1 Sponsor Partnership with H. Moser & Cie at Betteridge Jewelers
CharityFerrari of Denver Toy Drive
DRS Events supported a toy drive with Ferrari of Denver in Denver, CO with a fun, drop-in sim racing experience.
CharityDenver Fire Dept. Toy Drive
DRS Events provided sim racing entertainment for a charity event with Denver Metro Fire Department in Denver, CO.
Community EventCommunity Winter Festival for Clarke Farms Residents
DRS Events ran a winter festival sim racing activation with Clarke Farms Community in Parker, CO built for fast participation while guests were participating in other activities.
PrivateBeaujolais & Beyond: A Night in Monte Carlo
DRS Events brought the mobile racing simulator to Beaujolais & Beyond: A Night in Monte Carlo with French-American Chamber of Commerce - Rocky Mountain Chapter in Denver, CO, giving guests a fast hot-lap challenge.
PrivateNeiman Marcus & National Jewish Health Rev the Runway
Neiman Marcus and National Jewish Health partnered for their annual Rev the Runway charity gala, a high-end fashion and fundraising event expecting 600+ VIP guests. They needed sophisticated entertainment that matched the elegance of the venue while engaging attendees during cocktail hour. DRS Events configured our racing simulator with luxury and exotic vehicles (Ferrari, Lamborghini, Porsche) on Monaco's street circuit. We positioned the simulator in the main reception hall with custom lighting and premium setup aesthetics. Professional staff in formal attire managed guest experiences.
Brand ActivationTotal Wine Activation Centennial
Total Wine & More partnered with WGS (wine/spirits distributor) for a multi-day in-store activation at their Centennial location to drive foot traffic and create buzz during a competitive retail period. DRS Events set up our racing simulator in the store's main entrance area, creating an eye-catching activation visible from the parking lot. We configured the experience with 90-second racing challenges to maximize throughput while maintaining the competitive element. Custom branding integrated Total Wine and WGS logos on all screens.
Brand ActivationSchomp BMW x Carbahn
Schomp BMW and Carbahn Motorsports co-hosted an exclusive customer appreciation event for VIP clients and BMW performance enthusiasts. They wanted an experience that showcased BMW's racing heritage and rewarded their most loyal customers. DRS Events brought our racing simulator configured exclusively with BMW M-series race cars on professional circuits including Nürburgring Nordschleife. We ran timed racing challenges with a live leaderboard displayed on external screens.
Community Event3rd Annual Ferrari of Denver F1 Viewing Party
DRS Events supported an F1 viewing party with Ferrari of Denver in Denver, CO with a live hot-lap simulator challenge for fans.
Car ShowNationwide Productions Trunk or Treat at CNS
DRS Events brought sim racing entertainment to a Trunk-or-Treat event at Colorado National Speedway with Nationwide Productions in Dacono.
Car ShowBMW CCA Fall Car Show
The BMW Car Club of America needed premium entertainment for their annual fall car show in downtown Denver, an event that shut down an entire city block and attracted hundreds of BMW enthusiasts and families. DRS Events delivered our full-motion racing simulator configured with BMW M-series vehicles on iconic racing circuits. We set up in the street activation zone with triple-screen displays visible to spectators, creating a crowd magnet. Live leaderboards displayed throughout the day fueled friendly competition among CCA members.
Brand ActivationGlenfiddich and F1
DRS Events delivered a branded sim racing activation with William Grant and Seven Grand in Denver, CO for a whisky launch night experience.
MunicipalLevelUp Longmont E-Sports Tournament & Festival
DRS Events supported LevelUp Longmont with Friends of the Longmont Library with an easy drop-in sim racing challenge at the Public Library and Civic Center.
FestivalRARE Steak Festival
DRS Events brought a pop-up sim racing experience to RARE Steak Fest with DiningOut - RARE in Denver, adding a competitive break between tastings.
Brand ActivationCEDIA Expo
DRS Events activated at CEDIA Expo with Paradigm Electronics Inc. in Denver, delivering a trade-show-friendly sim racing challenge with quick laps and a leaderboard.
ConferenceMens Conference
DRS Events created a conference sim racing experience in Lakewood, CO with fast laps and friendly competition.
Customer AppreciationCustomer Appreciation - QXO
DRS Events delivered a customer appreciation sim racing experience with QXO in Denver, CO with quick laps and a leaderboard.
Brand ActivationBetteridge Aspen
DRS Events set up at Betteridge in Aspen for Watch Week Aspen with H. Moser & Cie, and watches of Switzerland, giving attendees a Formula One hot-lap simulator challenge.
Customer AppreciationAIS Open House
DRS Events delivered a customer appreciation sim racing experience in Denver, CO with quick laps and a leaderboard.
Car ShowAdams Polishes Car Show
DRS Events added a hot-lap sim racing challenge for Lafayette Cars and Coffee with RMC BMW CCA in Lafayette, CO.
ConventionColorado Auto Show
DRS Events activated at the Colorado Auto Show with CCA in Denver, inviting attendees to jump in for fast laps and leaderboard competition.
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