Overview
Schomp BMW and Carbahn Motorsports co-hosted an exclusive customer appreciation event for VIP clients and BMW performance enthusiasts. They wanted an experience that showcased BMW's racing heritage and rewarded their most loyal customers. DRS Events brought our racing simulator configured exclusively with BMW M-series race cars on professional circuits including Nürburgring Nordschleife. We ran timed racing challenges with a live leaderboard displayed on external screens.
Results
Strong attendance and participation throughout the event, with guests running multiple sessions to improve lap times. The competitive atmosphere extended throughout the event, with guests comparing lines and techniques.
Gallery
Event Details
- Event Type
- Brand Activation
- Location
- Highlands Ranch, CO
- Guests
- 30
- Date
- Oct 2025