Total Wine Activation Centennial

Overview

Total Wine & More partnered with WGS (wine/spirits distributor) for a multi-day in-store activation at their Centennial location to drive foot traffic and create buzz during a competitive retail period. DRS Events set up our racing simulator in the store's main entrance area, creating an eye-catching activation visible from the parking lot. We configured the experience with 90-second racing challenges to maximize throughput while maintaining the competitive element. Custom branding integrated Total Wine and WGS logos on all screens.

Results

Approximately 200 participants across the multi-day activation. Multiple participants shared social media content tagged with Total Wine's location.

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